Minding Your Own Brand

Dave Lubelczyk is a branding columnist, business author, and brand dynamics consultant who preaches brand responsibility to companies of all sizes.

Dave’s monthly business column (Minding Your Own Brand) has appeared on numerous business websites and has been published in trade journals and local business publications. Recently, he published his first book, MYOB: mind your own brand. This book is a collection of his articles which were designed to make the reader think differently about how to manage their brand.

Dave is also the president and founder of IMAGE identity, LTD, a Boston-area brand dynamics firm that focuses on developing brand responsibility and brand advocacy at all levels of an organization. For over fifteen years, he has provided creative and consulting services to large corporations, non-profit organizations, and small start-up companies. Using his own unique blend of organizational and brand development, he currently assists a multitude of companies in all types of industries to create extraordinary experiences for both their customers and employees.

Dave holds a Bachelor of Science degree in Business Administration and Marketing from Bryant University, and has completed several advertising design courses at Rhode Island School of Design.

He can be reached by phone: 508-259-9016 or by e-mail: dave@imageidentity.com

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